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Drew Doggett Presents
The Lens: Mastering the Business of Fine Art Photography
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the course reopens
A 4-week program for creating a profitable & sustainable business through the sale of your fine art photography prints
Structure and price your editions
Creating Consistent Sales of Your Fine Art Photography
Harness the power of storytelling to captivate your collectors and create sales
Make your collectors feel comfortable purchasing your work online, sight unseen
Expand your audience, approach new markets, and navigate sales partnerships
Increase your prices over time
By the end of this course, you’ll know how to:
...And way, way more
Continuously captivate email subscribers and grow your mailing list
Edit your portfolio for success
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All of our best ideas start on pen + paper.
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We make really, really great blueberry scones.
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“The most well thought out course I’ve taken in my 20 years in the industry.”
- Louisa, Australia
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Who this course is for
This course has been specifically designed to offer tremendous value to photographers of all experience who want to sell their fine art prints. Whether you're just beginning to think about this process, already selling your work, or have an online gallery and want to boost your sales, this course explores the steps you can take to reach financial and creative freedom delivered through meticulous detail and with real-life examples of our studio’s trial and error.
By the end of the course, you’ll have a thorough understanding of what you need to do to create your path towards a sustainable fine art photography business.
- scott, USA
“While there are a ton of options for learning how to create compelling photographs, this is the only course of its kind when it comes to creating a long term profitable business selling your prints. Taking this course has given me confidence and a clear path forward and I can't wait for the creative journey ahead.”
New to selling fine art
- KT, USA
“Having been in the photography industry for nearly 20 years and as an educator myself, I know the life-changing impact of finding the right mentors in your journey. As a master in his niche, Drew’s expertise and guidance will save me countless dollars, days, and frustrations as I continue to develop my fine art photography practice.”
An Industry Veteran
An obsessively detailed 170-page workbook with exercises and personal lessons learned
Access to a private Facebook group exclusively for students to interact, share ideas, & answer questions
Weekly Group Q & A sessions where Drew will answer questions and provide additional insight beyond the workbook
5 weeks of immersive training with Drew
A private 1-on-1 business consultation with Drew
This Course Includes
The Only Learning Experience of Its Kind
“Enrolling in Drew's course was a savior for my fine art photography business.”
- lindsey, USA
It came at a time when I was struggling with pricing, strategy and which path to chart forward. The resources Drew provided, as well as his personal anecdotes and transparency, gave me more confidence in the value of my work and saved me an incredible amount of time and money that it would have taken me to learn this pivotal information on my own. Don't hesitate on this opportunity to have Drew as a mentor. To learn directly from his experience as one of the greatest fine art photographers of our time is a rare opportunity!"
- Chris, USA
BE THE FIRST TO KNOW WHEN
THE COURSE REOPENS
- Monique, USA
“The 1-on-1 session with Drew was the cherry on top of what was already a life-changing course.”
join the waitlist today
“The Lens: Mastering the Business of Fine Art Photography
“The in-depth and detailed roadmap that every photographer should have in their toolbelt.”
is the in-depth and detailed roadmap that every photographer should have in their toolbelt.”
Consider where you are in your career right now
Do you want the financial and creative freedom to shoot the subjects you love with the confidence they will sell?
Are you happy with the current level of results from your fine art photography business?
Are you earning income from the sale of your artwork?
Are your prints selling at the prices you want?
Do you want to be able to sell your prints through your website?
Regardless of where you are in your career, if you are seeking answers to any of the above, this course was designed with you in mind.
MEET DREW
As an independent fine art photographer & filmmaker, Drew Doggett tells extraordinary stories of diverse cultures and communities through a fashion-inspired lens. His photographic work can be found in private and public collections globally, notably the Smithsonian African Art Museum (DC), the Mariners’ Museum (VA), and the Four Seasons (HI), and he has developed a network of collectors in over 20 countries around the world.
Doggett has also received over 100 awards and honors for his images including being named one of the top 10 Black and White photographers in the world from One Eyeland as well as receiving a distinction from the Royal Photographic Society.
ABOUT DREW
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INVEST
“I didn’t expect Drew to reveal all of his secrets as a photographer...
Drew is not a typical photographer. He thinks outside the box especially in regards to his business. Not only is Drew transparent when it comes to sharing his keys to success and “industry secrets,” but he shares his knowledge in a very thought-provoking manner."
“Drew is a master of his craft...
- Devin, USA
and meticulously covers every aspect of running a successful fine art practice from understanding your options as an artist and business owner, to crafting a plan for your future to accomplishing your financial goals.”
- Giovanna, Bali
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BE THE FIRST TO KNOW WHEN
THE COURSE REOPENS
If there was one aspect of my career I wish I had started earlier, it is using this methodology for defining my vision and mapping out the specific steps to getting there.
Creating Your Roadmap to Success
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The definitive way to create with confidence.
Creativity, Storytelling, and Evaluating Your Sales Opportunity
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The definitive way to create with confidence.
Creativity, Storytelling, and Evaluating Your Sales Opportunity
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One of the biggest mysteries of your fine art career - solved.
The Prints: A Guide to Pricing Your Prints and Increasing Their Prices Over Time
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One of the biggest mysteries of your fine art career - solved.
The Prints: A Guide to Pricing Your Prints and Increasing Their Prices Over Time
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In this module, you will learn specific steps you can take to help collectors feel comfortable and confident purchasing thousands of dollars of your art online, sight unseen.
The Online Gallery: Building Your Most Important Tool
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In this module, you will learn specific steps you can take to help collectors feel comfortable and confident purchasing thousands of dollars of your art online, sight unseen.
The Online Gallery: Building Your Most Important Tool
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Knowing your collectors helps you understand how to address their specific needs, nurture leads, and, ultimately, make more sales.
Understanding Your Collectors:
The Key to Growing Sales on Your Online Gallery
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5.
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Knowing your collectors helps you understand how to address their specific needs, nurture leads, and, ultimately, make more sales.
Understanding Your Collectors: The Key to Growing Sales on Your Online Gallery
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05 / 08
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Partners can do way more than making sales on your behalf, but you need to know what to look for, how to analyze them when in your career certain partners are better than others, as well as how these relationships can be assessed over time.
Expanding Your Reach: Partnerships
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Partners can do way more than making sales on your behalf, but you need to know what to look for, how to analyze them when in your career certain partners are better than others, as well as how these relationships can be assessed over time.
Expanding Your Reach: Partnerships
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What I’ve learned works (and doesn’t work) in this ever-changing media landscape
Expanding Your Reach: Press, Social Media, & Advertising
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What I’ve learned works (and doesn’t work) in this ever-changing media landscape
Expanding Your Reach: Press, Social Media & Advertising
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07 / 08
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Doing this exercise each year with my team has been a huge contributor to our growth. All of the goals that seemed big and scary can be tamed using this process.
08
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Doing this exercise each year with my team has been a huge contributor to our growth. All of the goals that seemed big and scary can be tamed using this process.
Converting Your Goals Into Monthly Tasks
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course modules
FAQs
BE THE FIRST TO KNOW WHEN
THE COURSE REOPENS
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FAQs
The course consists of 8 modules covered over four weeks, delivered primarily in an ultra-detailed 170-page workbook. Each module covers a different topic and contains exercises in addition to numerous notes, considerations, strategies, sales data, and real life experiences. Each week, Drew will answer students' questions through the private Facebook group as well as in a live video session, which will also be recorded and posted to the Facebook group. Lastly, the course ends with a personal 1-on-1 consultation with Drew.
How is the course structured?
Will Drew be personally leading the course?
Yes, Drew personally leads the course, the live Q&A sessions, and your 1-on-1 consultation. You will have direct access to Drew both throughout the duration of the course and during your 1-on-1 consultation.
If I’m just starting out in my practice, should I wait until I’m more established to join the course?
This course was intentionally designed to answer the questions, address the needs, and provide value to fine art photographers of all experience levels. If you’re just at the beginning of building your practice, it will equip you with the industry knowledge and foundational skills essential to launching your sustainable, profitable business starting with figuring out where you want to be 5 years from now and then building out the steps you can take to reach your goals, no matter how big or small they may be. We are sure you will be referring back to the course as your business grows; the content is designed to be scalable for all levels of your career.
If I'm already a successful photographer, is “Mastering the Business of Fine Art Photography” too basic for me?
Nope! This course is designed for photographers of all levels. We’ve had students that have been professional photographers for more than 30 years, including photographers who may have established themselves in other areas of photography (i.e. wedding, portraits, etc) and are contemplating selling their fine art prints in any capacity. This course meticulously covers the strategies and methodologies that can be applied to even the most advanced businesses, as well as helps you understand how and when to increase your print prices, grow your audience, find new sales channels, advertising, and more. Much of the course is about creating an online gallery, so whether you already have a strong brand identity or even a sales history, this course will help you utilize your online gallery’s presence to its fullest extent. Ask yourself if you are happy with the level of results you are currently producing - if you’re not, this is the course for you.
How do I enroll in “Mastering the Business of Fine Art Photography”?
Drew only offers "The Lens: Mastering the Business of Fine Art Photography" twice a year. Join our waitlist to join our waitlist to be the first to know when the course reopens.
Will I be able to speak with Drew directly, one-on-one?
Yes! See above. In addition to your 1-on-1 consultation with Drew, he will also answer your weekly questions related to the coursework during the live Q&A session.
Will I be able to handle the course-load with a full-time job or other commitments?
Don’t worry! This course is broken-down into modules to ensure that you can learn at your own pace. We’ve intentionally developed the workload to be manageable for all students working on different schedules, paces, and global geographic locations.
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BE THE FIRST TO KNOW WHEN THE COURSE REOPENS